Locations and sets are key to telling a great story. They set the stage and support the actors on it. Think about it. If the sets and locations aren't right, it pulls you out of the tale. Cheesy sets, a la Land of the Lost, tell you up front its a cheap production and even if the acting is top notch, we have already made our minds up that its cheese.
For the Coke spot I need to create a nostalgic feel. Locations were scouted for 3 days all over L.A. and we ended up taking the first place I heard about. The Quality Cafe. Tons of movies have shot there, specifically because its got an old 1940's vibe. Wood walls, red leather booths, large front windows. The hard part is going to be dressing it. As of now its empty inside. I've got to pick the right salt shakers and ketchup bottles and silverware. I've got to go to real diners and see what kind of people eat there. See how the mood is. What's the level of activity? I then need to recreate all the on film so that it feels like a slice of life.
The second day of shooting we're requiring a greenscreen stage. So my team and I need to locate a stage and find the best rate. There's nothing artistic about that. Its ironic that one location is so important and the other isn't.
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